Covet Brand Identity

Covet is a Detroit-based eco-conscious clothing line launching in the near future. The website is still under development, but the branding was developed to grow with the line.

Covet Detroit Web Branding | http://nikkita.co

Covet’s branding was designed to be minimal and elegant, to appeal to a customer who is both fashion and eco friendly.

Covet Detroit Web Branding | http://nikkita.co

The product line will be locally and ethically sourced, with natural materials that are luxurious and well-made.

An earlier concept for Covet incorporated a clothes hanger with a leaf to evoke some of the brand’s ethos.

Covet Detroit Web Branding | http://nikkita.co

Covet Detroit Web Branding | http://nikkita.co