Deeann Rieves Web Branding

Deeann Rieves is an fine artist whose process is as gorgeous as her finished pieces. Her Instagram followers know and love the details that form to make a final piece—from machine stitching and selecting the perfect color thread, to pastel pencil marks, and torn paper glued and arranged on the paintings—and it was important that her new website celebrate that story too. Through graphics created to celebrate these special moments in her work, to a brushed texture behind her newsletter block, this website is full of artistic flair, and the brand elements draw directly from her work (and her handwriting is part of her logo too).


An earlier concept for Deeann’s logo used hand-lettering inspired by her handwriting, with a single-weighted clean line to set in contrast to Deeann’s richly textured artwork.