I met Amy Gustine at Winter Wheat: The Mid-American Review Festival of Writing last fall when I gave a workshop on setting up a website for yourself as a writer. Amy has her first short story collection coming out in February, and she knew she wanted to establish a professional web presence as a platform to promote her writing and allow visitors to learn more about her and her work. Amy was the first client for whom I created an inspiration board (now one of my favorite parts of the process!), which I shared on my blog in April. I’m so happy to share her new website today! Amy wanted a look that was professional while still feeling approachable, so we opted for a clean typographic logo with hand painted watercolor elements. You can see the various elements of her branding below, and visit her website here to see how it all came together.
It’s been a pleasure to work with Amy to help her achieve a look for her new web home that aims to be elegant, neutral, modern, simple, professional, classic, and enduring. I look forward to celebrating Amy’s book release in the fall! Read samples of her work and learn more about her at amygustine.com.
Interested in updating the look of your website or creating a thoughtful brand identity? I’m currently taking on clients for the month of November 2015 and beyond. Contact me to learn more. In the meantime, sign up for my newsletter below for design tips, resources, and news.